Fitbit will be discontinuing two features on March 27th, 2023, but is focusing on improving other features to help users reach their fitness goals.
Fitbit, the popular fitness tracking device maker, has announced that it will be discontinuing its Adventures Challenges and Open Groups features on March 27th, 2023. These features allowed users to participate in various fitness challenges with friends or other Fitbit users.
The company stated that they will be focusing on improving other features such as guided programs, personalized insights, and wellness reports, which they believe will better help users achieve their fitness goals. The decision to discontinue these features was likely influenced by the company's acquisition by Google, which may have prompted a shift in focus toward other areas.
While some users may be disappointed by the loss of these features, it is important to note that Fitbit will still offer many other features to help users achieve their fitness goals. In addition, the company has stated that users will still be able to access their data from previous Adventures and Challenges after the discontinuation of the features.
Fitbit's decision to focus on other features could be seen as a positive step towards improving their overall offering to users. As the company continues to evolve under Google's ownership, it will be interesting to see what new features and improvements they will bring to the fitness tracking industry.